Your customers have stopped Googling and started asking. When someone asks ChatGPT for the best dentist, med spa, or contractor near them, your business should be the one it points to. At Surch Digital, we build and manage ChatGPT Ads campaigns through OpenAI’s Ads Manager — placing your brand inside the AI conversations where buying decisions now happen. It’s the newest paid channel, and the early movers are winning the cheapest leads.
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We don’t believe in vague promises or vanity metrics. Our client success stories are built on real performance — calls, appointments, jobs booked, and revenue generated. Here’s what results-driven digital marketing looks like when strategy, execution, and accountability come together.
The business needed to increase inbound calls and booked appointments while maintaining profitability in a competitive local market.
• Drive consistent inbound calls
• Increase booked appointments
• Scale revenue while controlling ad spend
After nearly two years of partnership, the company now averages 250 inbound calls per month, converts 150 appointments monthly, and generates approximately $2M in monthly revenue — supported by a combined $23,000 ad spend plus SEO strategy.
The client needed to increase job volume quickly while maximizing revenue per lead in a competitive regional market.
In a single month, the company secured 28 completed jobs, generating $1.3M in revenue, driven by targeted digital advertising and optimized local visibility.
The company relied heavily on referrals and needed predictable lead flow to grow beyond word-of-mouth.
With a single location, the business now averages 35–40 inbound calls per month, books 10–14 additional jobs monthly, and generates roughly $50,000 in revenue on an average $3,000 ad spend.
The practice needed a steady flow of qualified leads while maintaining an efficient cost per acquisition.
With a $5,000 monthly ad spend, the practice generates an average of 140 leads per month, providing predictable growth and a scalable patient acquisition system.
In early 2026, OpenAI opened advertising inside ChatGPT and rolled out a self-serve Ads Manager to every U.S. business. Hundreds of millions of people now use ChatGPT to research, compare, and decide — and a growing share of those conversations end with a recommendation. Ads appear in clearly labeled placements alongside answers, and they match what the person is actually asking about in the moment.
This is the same opportunity that existed when Google Ads and Facebook Ads were brand new: low competition, low cost per lead, and outsized visibility for the businesses that show up first. We help local and service businesses — from dental practices to med spas — claim that ground before competitors do.
Traditional paid channels put your ad next to a list of links and hope for a click. ChatGPT Ads work differently. The platform matches your campaign to the topic and intent of a live conversation — not a stored behavioral profile — so your business shows up exactly when someone is describing the problem you solve. For local and service businesses, that conversational intent is gold: it’s closer to a referral than a banner.
Our approach blends proven paid-media fundamentals — sharp targeting, tight messaging, disciplined budget control — with the formats unique to ChatGPT. We make sure the AI understands who you are, what you offer, and why you’re the right choice, so your spend turns into booked calls and appointments rather than impressions.
Successful ChatGPT advertising means choosing the right format for the right moment in the conversation. We build, launch, and optimize across every placement available in the self-serve OpenAI Ads Manager — sponsored answer cards, product spotlight ads, contextual sidebar placements, shopping product carousels, and conversational banners — and connect them to the tools you already use, from your CRM and call tracking to Google Analytics, so every lead is captured and measured.
ChatGPT advertising rewards businesses that launch with structure and optimize relentlessly. Our four-step framework gets you live quickly and keeps improving performance as the platform — and your data — mature.
We review your offers, margins, and ideal customer, then map the high-intent conversations where your business should appear and set clear targets for cost per lead.
We structure campaigns in the OpenAI Ads Manager, write conversation-ready ad copy, choose formats, and set up CPC or CPM bidding aligned to your goals.
We go live, then refine targeting, messaging, and bids based on real performance — cutting waste and scaling what converts.
Every call, form, and booked lead is tracked. You get clear reporting that ties spend to revenue, not vanity metrics.
Full account and campaign structure inside the OpenAI Ads Manager, built around your highest-value services.
Conversation-ready ad copy and creative designed to earn trust and drive action within ChatGPT.
Ongoing optimization of conversation-intent targeting and CPC/CPM bids to lower your cost per lead.
Tracking set up so every lead, call, and booking is attributed to your campaigns.
Transparent monthly reporting on leads, cost per lead, and ROI — with clear next steps.
ChatGPT advertising is where Google Ads was a decade ago — wide open, and cheapest for the businesses that move first. The brands that establish presence now will own the recommendation when competition catches up. Let’s get your campaigns live before they do.
ChatGPT Ads place your business inside AI conversations through OpenAI’s Ads Manager. Here are the questions we hear most from local businesses exploring the channel.
ChatGPT Ads are sponsored placements that appear inside ChatGPT alongside its responses. They’re clearly labeled and managed through OpenAI’s self-serve Ads Manager, which opened to U.S. businesses in 2026.
No. Ads run on a separate system from ChatGPT’s answers. Advertisers cannot rank, shape, or alter the responses — ads simply appear in labeled placements near relevant conversations.
The platform matches ads to the topic and intent of the current conversation, plus signals like past interactions for users who opt into personalized ads. It’s closer to intent-based matching than traditional keyword targeting.
The self-serve Ads Manager supports CPC and CPM bidding with no minimum spend, so budgets can scale to your business. We help you set a budget that targets an efficient cost per lead and adjust as performance data comes in.
It’s early — which is exactly the advantage. Competition is low and leads are cheap right now. Establishing presence today is what lets you dominate the channel as more businesses pile in.
ChatGPT Ads are designed for businesses that want to capture high-intent demand from the fastest-growing place customers ask for recommendations. The channel is especially powerful for local and service businesses competing on trust and speed-to-lead.
Dental practices, med spas, law firms, home services, and clinics whose customers ask AI for a trusted local recommendation.
Businesses that want to lock in cheap leads and visibility before competitors discover the channel.
Owners who care about cost per lead and booked revenue, not impressions — and want a channel they can measure.
Our team regularly publishes insights on AI-driven advertising, the new ad formats inside ChatGPT, and how local businesses can win the channel early.
Surch Digital was built to deliver measurable results without the frustration common in the agency world. With 100+ years of combined team experience across Google, Facebook, YouTube, and now ChatGPT advertising, we help businesses move into new channels with confidence — and a performance-first mindset that ties every campaign back to revenue.
Our ChatGPT Ads management is backed by the Double Down Guarantee — the same lead-volume commitment that protects all our paid-media clients. If we don’t perform, you don’t pay. It’s that simple.
