The real estate industry has always been competitive—but in today’s digital-first world, standing out online is no longer optional. Buyers and sellers expect instant information, seamless online experiences, and trustworthy professionals who show up everywhere they look. That’s where Surch Digital steps in.
We specialize in full-service SEO and digital marketing for real estate professionals across the U.S., helping agents generate more leads, build their brand, and rise above market noise—without wasting time or money on strategies that don’t move the needle.
One of our standout partnerships includes Raleigh, North Carolina real estate expert Todd Hofer, whose online presence we’ve helped strengthen through strategic website optimization, content creation, and Google visibility improvements. By leveraging hyperlocal SEO, neighborhood-focused content, and targeted digital campaigns, Todd has been able to increase visibility, build trust with buyers and sellers, and drive more qualified inquiries to his business.
Below, we break down exactly how Surch Digital helps real estate professionals thrive—and how we can help you do the same.
Digital Marketing for Realtors: Why It Matters More Than Ever
Search behavior has changed dramatically. Today’s buyers don’t wait for an agent to tell them where to look—they research every neighborhood, home type, school district, and market trend before they ever reach out.
That means realtors need to show up where the research happens.
Here’s what buyers and sellers expect today:
- A strong Google presence
- Accurate and active Google Business Profile
- A modern, mobile-friendly website
- Up-to-date listings
- Local content about neighborhoods, communities, amenities, and market conditions
- Transparent reviews and agent credibility
- A fast response time through web chat, DMs, SMS, and email
- Consistent social media and advertising
- Personality, expertise, and trust signals
When any of these pieces are missing, real estate leads slip through the cracks.
Our mission at Surch Digital is to make sure that doesn’t happen.
Local SEO: The #1 Driver of Realtor Leads
SEO for real estate is a different game than general SEO.
You’re not trying to reach everyone—you’re trying to reach buyers and sellers in specific zip codes, neighborhoods, school districts, and price ranges.
Our local SEO strategy includes:
- Optimizing your Google Business Profile for maximum visibility
- Creating neighborhood-focused landing pages
- Ranking for high-intent keywords like:
- “homes for sale in [city]”
- “[city] real estate agent”
- “best realtor near me”
- “sell my home in [city]”
- Building location-specific backlinks
- Creating local “area guides” and resource pages
- Optimizing your listings for search visibility
- Showcasing your recent transactions with SEO-friendly formatting
For Todd Hofer in Raleigh, NC, our approach included hyperlocal optimization around:
- North Raleigh
- Wake Forest
- Rolesville
- Cary
- RTP communities
- Surrounding Wake County suburbs
This strategy helped build organic visibility in the exact neighborhoods where Todd works, allowing him to connect with buyers and sellers searching online for local real estate expertise.
Website Optimization: Turning Browsers Into Real Leads
A realtor’s website is more than a digital brochure—it’s a lead-generating machine when built correctly.
We transform real estate websites into conversion-focused assets by improving:
- SEO-friendly content
- Internal linking
- Calls-to-action
- IDX search functionality
- Property showcases
- Mobile responsiveness
- Page speed performance
- Visual design
- Trust signals
Buyers today expect a smooth, fast, and modern browsing experience.
We ensure your website feels as polished as your brand.
For Todd Hofer, this included optimizing key service pages, improving site structure, and enhancing key calls-to-action so prospective clients could easily navigate the site and contact him.
Google Business Profile Management: The Most Overlooked Lead Source
Real estate is one of the top industries where Google Business Profiles (GBP) directly drive leads.
Your GBP often appears before your website—and buyers check it for:
- Reviews
- Contact info
- Location
- Listings
- Photos
- Updates
- Hours
- Reputation
A neglected or outdated GBP costs agents thousands in missed opportunities.
Surch Digital handles:
- Weekly posts
- Review generation
- Review responses
- NAP consistency
- Optimizing for local keywords
- Photo optimization
- Service and product listings
- Q&A section
- Map visibility improvements
For Todd Hofer, consistent GBP optimization helped him increase visibility for “Raleigh real estate agent” and related searches—resulting in more direct calls and website clicks.
Content Marketing That Builds Trust and Authority
Real estate decisions are emotional, expensive, and long-term.
That means content plays a massive role in educating, nurturing, and converting leads.
We produce high-value content such as:
- Neighborhood guides
- Market trend updates
- Home buying/selling tips
- Walkthrough videos
- Blog posts
- Email newsletters
- Social posts
- Local resource guides
- Listing spotlights
- Buyer & Seller FAQs
When content is strategic, not random, it positions you as a trusted authority — the agent buyers and sellers feel confident choosing.
Paid Ads: Fast, Predictable, and High-Converting
SEO builds long-term momentum, but ads generate leads quickly.
Surch Digital builds highly targeted ad campaigns for:
- Google Search
- Google Local Services (if applicable)
- Facebook & Instagram
- Retargeting campaigns
- YouTube awareness ads
- Display ads
- Lead forms and instant-call campaigns
Our focus isn’t just on getting clicks — it’s on generating actual appointments and conversations.
Social Media That Shows Personality and Builds Local Trust
Realtors don’t just sell homes—they sell trust.
Social media creates a window into your personality, expertise, and day-to-day interactions.
We help realtors grow their online presence with:
- Branded graphics
- Market updates
- Listing showcases
- Neighborhood highlights
- Client testimonials
- Walkthrough videos
- Educational content
- Engagement strategies
For Todd Hofer, consistent content helped strengthen his local brand and create more touchpoints with potential clients.
Reputation Management: Turn Happy Clients Into Social Proof
Reviews matter more in real estate than nearly any other industry.
We help agents:
- Generate more 5-star reviews
- Build video testimonial libraries
- Collect feedback automatically
- Display reviews on websites and social profiles
- Use review content in marketing materials
- Respond in a way that boosts local SEO
The more reviews you have, the more Google trusts you—and the more clients will too.
Surch Digital Helps Realtors Do What They Do Best: Sell More Homes
When you partner with Surch Digital, you get a marketing team that understands the real estate landscape—and knows how to get results.
We focus on:
- Increasing visibility
- Generating more qualified leads
- Strengthening your brand
- Improving conversion rates
- Optimizing your online presence across all channels
Whether you’re a seasoned real estate pro or just getting started, our proven strategies create lasting growth.
Ready to Grow Your Real Estate Business? We Can Help.
If you want to dominate your local market like Raleigh’s own Todd Hofer, Surch Digital is ready to help.
We’ll optimize your online presence, generate more buyer and seller leads, and give your brand the visibility it deserves.
Let’s build your next-level real estate marketing strategy.
Contact Surch Digital today and start attracting more clients—starting now.
