At Surch Digital, we help businesses leverage Bing Ads strategically — not as an afterthought, but as a performance-driven channel designed to generate consistent leads, calls, and revenue.
5.0 Rating
5.0 Rating
We don’t believe in vague promises or vanity metrics. Our client success stories are built on real performance — calls, appointments, jobs booked, and revenue generated. Here’s what results-driven digital marketing looks like when strategy, execution, and accountability come together.
The business needed to increase inbound calls and booked appointments while maintaining profitability in a competitive local market.
• Drive consistent inbound calls
• Increase booked appointments
• Scale revenue while controlling ad spend
After nearly two years of partnership, the company now averages 250 inbound calls per month, converts 150 appointments monthly, and generates approximately $2M in monthly revenue — supported by a combined $23,000 ad spend plus SEO strategy.
The client needed to increase job volume quickly while maximizing revenue per lead in a competitive regional market.
In a single month, the company secured 28 completed jobs, generating $1.3M in revenue, driven by targeted digital advertising and optimized local visibility.
The company relied heavily on referrals and needed predictable lead flow to grow beyond word-of-mouth.
With a single location, the business now averages 35–40 inbound calls per month, books 10–14 additional jobs monthly, and generates roughly $50,000 in revenue on an average $3,000 ad spend.
The practice needed a steady flow of qualified leads while maintaining an efficient cost per acquisition.
With a $5,000 monthly ad spend, the practice generates an average of 140 leads per month, providing predictable growth and a scalable patient acquisition system.
Bing Ads power search placements across Bing, Yahoo, AOL, and Microsoft’s broader search network. This audience often skews older, more established, and higher income — making it especially valuable for industries like home services, law firms, dental practices, chiropractic clinics, and other professional services that rely on high-intent search traffic. At Surch Digital, we help businesses leverage this overlooked advertising channel to reach motivated searchers while expanding visibility across multiple search engines.
With fewer advertisers competing for the same keywords, Bing Ads frequently deliver lower costs per click and stronger return on ad spend compared to other platforms. Our job is to ensure you capitalize on that opportunity through precision targeting, conversion-focused campaign structures, and ongoing optimization aligned with broader digital strategies. For organizations ranging from tree service companies and med spas to orthodontic practices and nonprofit organizations, Bing Ads management can provide valuable incremental traffic that complements broader search marketing initiatives.
Bing Ads require a different approach than simply copying Google campaigns. Platform behavior, audience dynamics, and bidding nuances demand active management and strategic oversight. Our team evaluates performance across the industries we support, ensuring campaigns are structured to align with real customer search behavior — something you can explore further on our Industries We Serve page.
Our Bing Ads management integrates seamlessly with the tools your business already relies on, including Microsoft Advertising, Google Ads for cross-channel alignment, WordPress, GoHighLevel, HubSpot, Salesforce, Zapier, Looker, and other analytics platforms. Supported by the strategic experience of the team behind Surch Digital, these integrations ensure your advertising data, lead tracking, and reporting systems remain connected.
This integrated approach allows us to track performance accurately, optimize conversion paths, and connect ad spend directly to leads and revenue so you can clearly see how campaigns contribute to business growth.
We don’t guess, and we don’t automate blindly. Our Bing Ads process is structured, data-driven, and built to scale efficiently while protecting ad spend.
We evaluate your market, competitors, keyword opportunities, and existing paid search data to identify where Bing Ads can drive the most value.
We build campaigns from the ground up with tightly themed ad groups, intent-focused keywords, and platform-specific bidding strategies.
We ensure accurate tracking for calls, forms, and key actions, then optimize bids, ads, and targeting based on real performance.
We continuously test ad copy, extensions, and targeting while scaling what works and cutting what doesn’t.
Custom-built Bing Ads campaigns designed around your goals and market.
High-intent keyword selection to maximize qualified traffic.
Compelling ads and extensions designed to drive clicks and conversions.
Ongoing optimization to control costs and improve ROI.
Clear reporting that ties ad spend to real results.
If your business is already investing in paid search, Bing Ads can provide incremental growth without the intense competition seen on other platforms. With the right strategy, this channel can deliver efficient leads and strong returns.
Bing Ads (Microsoft Advertising) can be a powerful addition to your paid search strategy when managed correctly.
Yes. Many industries see lower costs per click and strong conversion rates due to reduced competition.
Absolutely. We align both platforms to maximize coverage and efficiency.
Budgets vary by industry and market, but Bing Ads often require less spend to generate results.
Yes. We can optimize and restructure existing campaigns or build new ones from scratch.
Paid search can generate traffic quickly, with performance improving as campaigns are optimized.
Bing Ads work best for businesses that value efficiency, intent-driven traffic, and diversified lead sources.
Reach homeowners actively searching for services.
Capture high-intent searches with lower competition.
Access an older, decision-ready audience.
Our team regularly shares insights on paid search strategy, platform updates, and optimization techniques to help businesses get more from their ad spend.
Surch Digital brings over a decade of paid media experience and a results-driven mindset to every campaign. With 100+ years of combined team expertise, we help businesses turn advertising dollars into measurable growth.
Our Bing Ads management services are backed by the Double Down Guarantee — one guarantee for lead volume and one for SEO performance. If we don’t perform, you don’t pay.
